Effective Date of Current Policy: September 17, 2019

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from equalparts.com or utilize our services available through our website (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

In the event that you elect to use our cooking coach service, we will also collect and store the information that you send to us via participation in that service, which may include information regarding your dietary restrictions, allergies, preferences, cooking abilities, and similar information. We refer to this information as “Coaching Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and, Order Information, and Coaching Information.



How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use the Coaching Information that we collect to help us provide personalized cooking recommendations to you, which may include recipe recommendations, equipment recommendations, and cooking techniques.



Sharing your personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.



Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.



Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.



Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We will also retain your Coaching Information in order to provide you coaching services on a continuing basis.



Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



Minors

The Site is not intended for individuals under the age of eighteen (18) .



Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at help@equalparts.com or by mail using the details provided below:

Pattern Brands, Inc. Re: Privacy Compliance Officer Equal Parts, 138 East Broadway, 2nd Floor, New York NY 10002, United States



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